Segi44 Privacy Policy – Your Personal Data Protection

Segi44 collects your personal information through several channels depending on how you interact with our platform. This data collection is carried out solely to enable us to provide a secure, personalised service that meets the needs of every member in Malaysia.

We understand that personal information is a highly valuable asset. That is why we only collect data that is strictly necessary for platform operations, legal compliance, and improving the user experience. No excess data is collected without a clear and legitimate purpose.

Every piece of information we collect has a specific and legitimate purpose. segi44 does not use your data for any purpose other than those stated here, except with your explicit consent or when required by Malaysian law.

• Account management: Creating, verifying, and maintaining member accounts, including KYC processes that comply with anti-money laundering (AML) standards.
• Transaction processing: Handling deposits, withdrawals, and all financial transactions securely and efficiently within the promised timeframe.
• Customer support: Responding to inquiries, resolving complaints, and providing technical support in Malay, English, and Chinese.
• Platform security: Detecting and preventing fraud, unauthorized access, money laundering, and harmful activities that could affect other members.
• Experience personalization: Tailoring game recommendations, promotions, and content based on your preferences and playing patterns.
• Legal compliance: Meeting the reporting and record-keeping obligations set by Malaysian regulatory bodies and legislation.
• Marketing communications: Sending promotional information and exclusive offers — you may opt out of these communications at any time through your account settings.

Segi44 processes your personal data on valid legal grounds as provided under the Personal Data Protection Act 2010 (PDPA) of Malaysia. We ensure that every data processing activity is supported by at least one solid and defensible legal basis.

When we rely on your consent as the legal basis, you have the right to withdraw that consent at any time without affecting the validity of processing carried out prior to withdrawal. You may withdraw consent through the privacy settings in your account or by contacting our privacy team directly.

Segi44 does not sell, rent, or trade your personal information to any third party for their own marketing purposes. Data sharing only occurs in limited and controlled situations as described below, and is always subject to strict data protection agreements.

Protecting members' personal data is segi44's absolute priority. We continually invest in the latest security technologies and apply a layered approach to safeguarding every bit of data entrusted to us. All our systems undergo regular penetration testing by independent third-party security experts.

• 256-bit SSL/TLS Encryption: All data transmitted between your device and segi44 servers is fully encrypted using the latest security protocols.
• AES-256 data-at-rest encryption: Information stored in our databases is protected with AES-256 encryption, which is considered unbreakable.
• Two-factor authentication (2FA): An additional security layer that protects your account from unauthorized access even if your password is compromised.
• 24/7 Monitoring: Our security team monitors suspicious activity around the clock using an AI-based threat detection system.
• Layered access control: Only specifically authorised staff may access member personal data, and every access is logged for audit purposes.
• Regular backups: Data is automatically backed up to separate data centres to ensure service continuity and data recovery in the event of a disaster.

Segi44 retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable Malaysian law. Once the retention period has expired and there is no continuing legal obligation, the data will be securely deleted or anonymised using an irreversible method.

Under Malaysia's Personal Data Protection Act 2010, you have certain rights regarding the processing of your personal data. segi44 fully respects these rights and provides straightforward mechanisms for you to exercise them whenever you see fit.

Segi44 uses cookies and similar tracking technologies to enhance platform functionality, analyse usage patterns, and personalise your experience. Cookies are small text files stored on your device when you visit our platform. They help us recognise you on subsequent visits and retain your settings preferences.

In the course of operating the platform, your personal data may be transferred to and processed in countries other than Malaysia — particularly when we use cloud services or international technology providers. segi44 ensures that every such data transfer is protected by adequate safeguards equivalent to Malaysia's PDPA standards.

• Transfers are made only to countries with data protection laws recognised as equivalent to or stricter than Malaysia's.
• Every international provider is required to sign a legally binding Data Processing Agreement (DPA) before receiving any data.
• Data in transit remains encrypted using TLS 1.3 and at rest using AES-256.
• Third-party compliance audits are conducted annually to ensure all providers meet the security standards set by segi44.

Segi44 is an entertainment platform restricted to individuals aged 18 and above only. We do not intentionally collect or process any personal information from individuals under the age of 18. Our registration process is designed to detect and reject applications from prospective members who do not meet this minimum age requirement.

Segi44 reserves the right to amend or update this Privacy Policy from time to time to reflect changes in our data practices, new legal requirements, or improvements to the services we offer. Every amendment will be accompanied by a new "Last Updated" date at the top of this document.

For amendments considered material or significant, we will provide you with appropriate notice at least 30 days before the changes take effect — whether via in-app notification, email to your registered address, or a prominent notice on our platform's homepage. Continued use of the segi44 platform after the effective date of such amendments constitutes your acceptance of the updated Privacy Policy.

Segi44 has appointed a Data Protection Officer responsible for ensuring our platform's compliance with Malaysia's PDPA and our internal privacy policies. If you have any enquiries, concerns, or complaints regarding how we handle your personal data, please contact us through the following official channels.